To develop dry Furmint from Tokaj is a long-time endeavor by Gabor Urbán, who is already very successful with his wines, and Lenz M. Moser who fell in love again with the region 7 years ago. Lenz, ever since was in the watch to be part of a project to bring dry Furmint from this historic place to the wine-loving world.
In July 2021 Gabor and Lenz met in MA’D for the first time, having heard a lot already about each other. It did not take long to find common ground in founding the company MA’D MOSER to start their ( super) premium dry Furmint wine.
The Mad Wine is a leading wine producer, gastronomic, and tourism company in the Tokaj Wine Region. The mission of the company group is to build an internationally recognized Hungarian brand that defines the gastronomic and tourism potential of the World Heritage wine region by introducing a high-quality portfolio in the world market under the MAD brand, combining tradition and 21st-century innovation.