PURPOSE

The purpose of this region is also to create momentum by “ignition”. there is an analogy in Spain: Rios Baixas, this new regio which created Albarino out of the blue 25 years ago – then some 800 ha – meanwhile it grew to 4000 ha and everybody knows its star wine and, Drinks it. We do know we cannot create the buzz and momentum alone – being the salt in the soup is what we have in mind ;-)

For the new project, I have worked and traveled back and forth to the region for 7 long years before I have found “my purpose” there. And not surprisingly enough it is again our goal to help to bring wines from this region to the world – again! it is so well known, it so “burdened” with tradition, everybody knows the region yet, NOBODY drinks it.  There is only one wine from the region which is in the same league as we shall play. It is owned by a great foreign investor and henceforth it shall be our “internal” benchmark besides other whites from around the world. I love benchmarking – taught by no less than Robert Mondavi, the man himself  - for many years of friendship and cooperation.